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Victoria’s Secret Pink

PINK Nation Spring Break 2012 was set to be even better than previous years. With a full blown pool party at The Shelborne Resort and Hotel in Miami Beach. Hosted by Victorias Secred Pink models Chanel Iman, Elsa Hosk and celebrity guest Joe Jonas and DJ Irie led the fun with over 2,000 PINK Nation supporters playing pool games, and soaking in the fun and sun of a Miami spring break pool part.

[black_button href=”#”] GOAL [/black_button] Add another level of fun and excitement of the hottest party in South Beach while allowing PINK Nation Spring Breakers the chance to interact with the PINK brand and share their experience via FaceBook or Email instantly to keep the social buzz going in the days and weeks to follow.
[black_button href=”#”] SOLUTION [/black_button] A Vanity Photo Booth was completely branded with PINK and placed poolside for party goers to enjoy. A PINK nation branded photo strip layout provided a PINK memory while the social media options were activated to allow for upload of the branded layout to the users wall.

[black_button href=”#”] RESULTS [/black_button] In just 3 hours
168 Photos Taken
Over 500 guests entered The Vanity Booth
68% of users either Emailed or FaceBooked their photo session
Over 60 unique, verified email addresses captured
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“The best part of the Vanity Photo Booth was it just worked! We had over 3,000 people in and out, and the booth did it’s job!”
– Marketing Director