New York’s Leading Showcase for Independent Fashion
Nolcha Fashion Week is a leading award winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Over the past six years Nolcha Fashion Week has established itself as a platform of discovery promoting innovative fashion designers through runway shows and exhibition during New York Fashion Week.
[black_button href=”#”] SOLUTION [/black_button] VPB Marketing created a custom layout that incorporated elements from various designers as well as sponsor logos in the design of attractive photo layouts, static billboard and rotating digital billboard elements. The Email Share/Capture feature was also incorporated into this campaign. [black_button href=”#”] RESULTS [/black_button] Over 500 branded photos printed (over 40% of which were emailed and forwarded to friends and posted to social media)
Over 1500 photos
Over 200 unique, verified emails captured
Over 1000 exposures per sponsor on digital billboard
– Kerry Bannigan, CEO Nolcha.com