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Nolcha

New York’s Leading Showcase for Independent Fashion

Nolcha Fashion Week is a leading award winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Over the past six years Nolcha Fashion Week has established itself as a platform of discovery promoting innovative fashion designers through runway shows and exhibition during New York Fashion Week.

[black_button href=”#”] GOAL [/black_button] For the Fall 2012 show Nolca CEO, Kerry Bannigan wanted to add a fun and interactive component for show attendees before and after the runway shows, while providing a value added exposure component to upper level sponsors.
[black_button href=”#”] SOLUTION [/black_button] VPB Marketing created a custom layout that incorporated elements from various designers as well as sponsor logos in the design of attractive photo layouts, static billboard and rotating digital billboard elements. The Email Share/Capture feature was also incorporated into this campaign.

[black_button href=”#”] RESULTS [/black_button] Over 500 branded photos printed (over 40% of which were emailed and forwarded to friends and posted to social media)
Over 1500 photos
Over 200 unique, verified emails captured
Over 1000 exposures per sponsor on digital billboard
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“Vanity Photo Booths was a fantastic addition to our Fashion Lounge. Guests were able to entertain themselves pre and post runway show as well as share the fun with those that could not attend the event by emailing and sharing on social media. The best part for me was the exposure that our sponsors received while guests interacted with such a fun component of the event. Vanity Photo Booths is a must have for all of our events.”
– Kerry Bannigan, CEO Nolcha.com